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Superbowl Ads – Do They Score Online? February 7, 2010

Posted by nadzent in Search Engine Marketing, Strategy, Tips.
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If you have ever wondered how those multi-million dollar TV spots resonate online, look no further than Reprise Media’s Superbowl Scorecard. This is an annual study measuring how effectively an advertiser’s marketing program integrates across media channels. Is GoDaddy buying relevant keywords on Google? Are they showing up in the organic search results on Yahoo? Is the competition buying their brand keywords for 24 hours to “piggyback” on the TV ad dollars spent by the competition? It’s always interesting to see who scores a “touchdown” and who is left on the sidelines. 2008 results showed Pepesi as the clear winner. Zantac deffinitely fumbled. Watch for the 2010 results – Search for 2010 Reprise Superbowl Scorecard and see if they score a touchdown this year!

Here is the 2008 Superbowl Scorecard RepriseMedia_SearchMarketingScorecard_08

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