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SEM 101 – The Very Basics January 25, 2010

Posted by nadzent in Search Engine Marketing, The Basics - SEM 101, Uncategorized.
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If you are interested in trying to manage SEM on your own but don’t know a CPC from a CTR you’re in luck! Take a look at this Power Point and download it to refer to as you get into building and managing your search campaign. If you have any questions please feel free to contact me and I’ll do all I can to aid you. As a very successful Search entrepreneur once said to me “It’s not curing cancer!”. True enough, but it does take some time and committment. It can be addictive once you get going and see the results, you’ve been warned…

SEM 101 – The Very Basics To Get You Started

Online Display Advertising – An Easy Way to Get Started January 6, 2010

Posted by nadzent in Networks, Online Display Advertising.
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So, you’ve toyed with the idea of testing an online display ad campaign (banners). Perhaps you’ve even built in some budget for 2010 (congratulations!). But you’re not working with an agency and you have no idea how to get started. If you have already tested search engine marketing (SEM), or are at all familiar with the Google AdWords interface, you may be further down the path than you realize.

Google’s Content Network (made up of AdSense publishers) allows not only the standard text ads but also display ad content (video too!). They even have tools to help you build your ad creative if you don’t have a designer on staff. Take a look at the Google-produced video below for a quick introduction. The bidding, reporting and user interface is the same as for your search engine marketing or PPC campaign. In fact, you can buy your display ads on a PPC model instead of CPM, if that’s easier for you. The targeting options are quite advanced; you can ask Google to suggest sites on which to display your ad based on your URL, or you can chose the sites where you’d like your ad to appear. Or give Google a few sites you think are a good fit for your message and it will show you others with a similar audience. You can also chose geographic targeting, if that makes sense for you.

Once you take a look, let us know what you think. If you’d like more information or some help getting started, we’re here for you!

Google Launches New Ad Formats for the Holidays November 25, 2009

Posted by nadzent in Intermediate - SEM 201, Search Engine Marketing.
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Today Google launches a few new ad formats. Some are targeted to local advertisers, others to online retailers. It seems their timing is just right to get the kinks out before CyberMonday. This is Google fulfilling their promise to deliver the most relevant results to any search query. It also keeps the searcher on the SERP longer and creeps into non-Google-like territory.

What this means to advertisers is that you have more options than ever to reach Google’s audience through the AdWords platform. Once you grasp the basic auction-based ad model you can explore your creative options and varying strategies around ad targeting and what content is most important to your target customer. You can learn more at the Google Blog. Or please comment below and let’s open a dialogue.

I will watch the Google space over the Holiday weekend and on Monday in particular, and report back with whatever insight I can glean. Until then, Happy Thanksgiving!