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Online Display Advertising – An Easy Way to Get Started January 6, 2010

Posted by nadzent in Networks, Online Display Advertising.
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So, you’ve toyed with the idea of testing an online display ad campaign (banners). Perhaps you’ve even built in some budget for 2010 (congratulations!). But you’re not working with an agency and you have no idea how to get started. If you have already tested search engine marketing (SEM), or are at all familiar with the Google AdWords interface, you may be further down the path than you realize.

Google’s Content Network (made up of AdSense publishers) allows not only the standard text ads but also display ad content (video too!). They even have tools to help you build your ad creative if you don’t have a designer on staff. Take a look at the Google-produced video below for a quick introduction. The bidding, reporting and user interface is the same as for your search engine marketing or PPC campaign. In fact, you can buy your display ads on a PPC model instead of CPM, if that’s easier for you. The targeting options are quite advanced; you can ask Google to suggest sites on which to display your ad based on your URL, or you can chose the sites where you’d like your ad to appear. Or give Google a few sites you think are a good fit for your message and it will show you others with a similar audience. You can also chose geographic targeting, if that makes sense for you.

Once you take a look, let us know what you think. If you’d like more information or some help getting started, we’re here for you!