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What Are They Saying? What Are You Saying? Let’s Talk It Out November 9, 2009

Posted by nadzent in Social Media.
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Social Media is on every marketers mind these days. If you aren’t already Twittering you’ve probably got a Facebook page. Perhaps you’ve left an online review of a product or service? Maybe you’ve given feedback to an online merchant? And chances are you have left a comment on a blog. If you have done any of these things then you have contributed to the vast quantity of user-generated content available on the web. Is all of this activity and content important to your Brand? Yes.

An August 2009 Nielsen study showed that “when looking for new information online…” 18% of internet users turn to Social Media as their trusted source.

In order to begin to understand what this means to your business you must find a way to listen, record and analyze what is being said about you.  Students of the theatre understand that there are three ways to learn the truth about a character:

1. What do others say about hi

2.What does he say about himself

3.What does he say to others

It is the same with a Brand online. What are others saying about your product or service? If you don’t know you’d better find out, fast!

What are you saying about yourself via your website or advertisements?  If your site content or your creative isn’t up to snuff, or the brand message is inconsistent or unclear, then get to work on revisions ASAP!

What are you saying to others via your social media strategy i.e. blog, Twitter, fan page, etc.? If you don’t have a social media strategy you’d better get started!

So, to begin, it is vital to uncover what is being said about your Brand. There are many free and paid tools you can use to do this. Below is a brief list to get you started. You will certainly uncover others if you do your own research. I will review some of these services in my next blog post. In the meantime, check these out and let me know what you think!

Paid:

Radian6

Vocus

Scout Labs

Nielsen Buzz Metrics

Trakur

Free:

Twitter Search

Google Trends

Facebook Lexicon

Social Mention

Trendrr

BoardTracker

Advertisements

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